The 53 Best LinkedIn Marketing Tools

Update May 2021

Did you know that LinkedIn already has over 15 million members in the DACH region, making it one of the most important platforms for the B2B world? Worldwide, by the way, over 706 million people now use it (as of September 2020) – Here are even more facts about LinkedIn.

 

But as with any other network, it takes work to realize your desired goals on LinkedIn. Whether this is simply reach for one’s own brand, the acquisition of new leads or – and this is where LinkedIn is getting stronger – the search for new employees.

 

Of course, there are already some tools for LinkedIn on the market. But many of them are not really known yet, which is why I have created this overview of the best tools for LinkedIn and would like to share my recommendations with you this way. The list will be extended regularly. 

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LinkedIn analysis

Of course, LinkedIn also offers internal analytics tools to track the performance of your posts on company pages but also on your private page. However, these are very limited. The following tools extend this data collection and provide you with even more in-depth insights into your content.

Features

Shield offers you a comprehensive analysis of all your published posts on LinkedIn. The most important KPIs are recorded and visually displayed on a dashboard. In addition to the well-known metrics, many other characteristics are recorded in order to recognize at a glance what type of content works best. 

Price

Shield offers a 10-day free trial, but it automatically renews (watch out!).

Otherwise, prices start at $8 per month (with annual payment) for single accounts. 

A kind of “team version” for multiple accounts is already available for $30 per month (per LinkedIn account).

Features

Similar to Shield, inLytics offers the possibility to collect the data of your LinkedIn posts and to analyze them with additional data. Currently, the tool is still in alpha version, but offers free use. Furthermore: Made in Germany! ❤

Price

Since still in alpha version, currently usable for free.

Features

The free LinkedIn Alumni Tool is now firmly integrated on university pages. This gives you the opportunity to search for and filter graduates of the respective university. In addition to year of graduation, place of residence or current employer, there is also the option of entering any search terms. 

Price

Free of charge. However, if you start certain searches too often, LinkedIn would like to offer you a premium subscription. But don’t worry, this “lock” will go away on its own after a few days.

Features

With Klipfolio, you can easily build comprehensive dashboards and visualize data from numerous sources – including LinkedIn. Unlike Inlytics or Shield, however, the data here relates to company pages. Whether comments, clicks, likes or engagement. With Klipfolio, you can build your LinkedIn dashboard pretty easily.

Price

After the 14-day trial, the first packages start at $49 per month. Besides LinkedIn, you can add many other sources to your dashboard.

Features

With Supermetrics you can integrate data from numerous sources into your existing tools such as Excel, Google Sheets or Google Data Studio. On the topic of LinkedIn, you can find connections for LinkedIn Ads and LinkedIn Company Pages. 

Price

After the free trial, the starter packages cost between $39 (Google Data Studio) and $99 (.. everything else) per month.

Funktionen

The free Chrome plugin checks if you have correctly embedded your LinkedIn pixel (for advertisers) and shows you your corresponding ID.

Preis

You can use the plugin for free.

Features

LeadDelta is your personal LinkedIn CRM and offers you the possibility to filter all your LinkedIn contacts, tag them or even send messages. The focus is clearly on the overview and structuring of your contacts. That’s the kind of overview you want on LinkedIn!

Price

The first five days you can test LeadDelta for free. After that you can start with $6 per month in a paid package.

LinkedIn Automation

Just like with any other network, you have to put a lot of work into managing and expanding your own LinkedIn activities in order to achieve your goals. So why not simply automate all measures? There are already numerous providers for this as well.

Attention: In general, LinkedIn has something against the use of automation tools. Be extra careful when using these types of tools and don’t overdo it! There is always a risk that LinkedIn will close the account.

Features

Probably the most well-known tool when it comes to LinkedIn automation was once just a Chrome extension. This year, however, the team has released a standalone application and is no longer reliant on a riskier browser integration.

As with its predecessor, numerous actions can be completely automated.

 

  • Contact requests
  • Messages
  • Visiting profiles
  • and much more.

 

What’s new now is the built-in CRM to control and overview contacts and campaigns on LinkedIn even better, the higher security (compared to a Chrome Extension), an intelligent reply detection (to avoid embarrassing messages) and a Zapier connection! 

Price

After the 30-day free trial period, you’ll pay from $8.25 to $15 per month (depending on the length of your contract). 

Feature

Dux-Soup, similar to other tools, is a Google Chrome extension that performs actions in your browser while it is open. Besides the usual automations, Dux-Soup also offers skill confirmation and automatic and personalized messaging workflows that are stopped as soon as the corresponding profile has checked in. Convenient.

 

The Pro version additionally offers integrations to Zapier and CRM systems, as well as profile tagging.

Price

Dux-Soup offers a very limited free version. The Professional version, which makes it really fun, starts at $11.25 per month.

Features

Alfred is one of the most comprehensive LinkedIn automation tools. Here you can also automate various actions. The difference is that Alfred is a separate application for your computer and therefore a bit more secure. 

 

In addition, Alfred offers its own LinkedIn CRM to manage and categorize your LinkedIn contacts, of course always matching LinkedIn data. In addition, the team is currently working on an integration of LinkedIn messages and a better editing, really ingenious and quite unique.

Price

Here, too, you can first test 10 days for free. After that, the prices start at $29 and go up to $49 per month for annual payments. For the amount of functions, however, this is an absolutely justified price.

Features

Phantombuster is definitely one of my favorite tools when it comes to automation. Unlike many other tools, all actions happen in the cloud. So you don’t have to actively sit at the computer. The focus is more on data mining (scraping) than pure automation of simple LinkedIn actions. Some so-called phantoms are:

  • Collecting profile data from a list
  • Data export of a LinkedIn search
  • Collect LinkedIn company info
  • Confirm skills automatically
  • LinkedIn Collect Employees
  • Collect LinkedIn group members
  • and so much more …

Price

You can easily start with a free version. This includes 10 minutes of activity of the defined processes. Prices after that start at $30 and go up to $900 per month.

Features

Lempod promises to increase your LinkedIn reach tenfold. But how does the system work?

It’s simple: Lempod allows you to create or join groups whose purpose is to automatically like and/or comment on your posts. 

This way you show LinkedIn a high engagement especially in the first time after publishing your post. 

But LinkedIn is of course also aware of such systems and is tweaking the algorithm to give more weight to metrics such as dwell time.

Whether systems like Lempod work, you have to test yourself in the end.  

Price

You pay $5 per month for every pod you join and share your content in.

Features

The provider of ProspectIn is currently also working on a solution similar to Lempod – Podawaa.

On the public roadmap you can see which functions the team is currently working on. I personally find the point “Customized Audience” particularly exciting in order to provide one’s contributions not only to a pod, but rather to the right target group. 

It remains exciting to see how Podawaa will position itself next to Lemlist.

Price

Since Podawaa is currently still in beta, you can still use it for free. However, it will certainly not stay that way.

Features

With Expandi you can automate almost everything on LinkedIn. Especially nice here is the workflows / sequences solved with which you can connect multiple automations. In addition, the integration with Zapier gives you an incredible number of new possibilities.

Price

After you create an account, the automated chat will offer you a trial version. After that you will receive a code to start the trial. After that, each additional month will cost $99.

Features

The focus of GrowthLead is clearly the search for new leads or customers. You start there with a simple search and can define automated message sequences. These are started according to your defined criteria in order to acquire new customers or contacts as automatically as possible. 

Price

The current price for the smallest package starts at 59€ per month / user. For really active use, there are also more extensive packages that cost up to 129€ per month.

Features

As with other tools, the focus here is on expanding the network and cleverly automating messages on LinkedIn. What is exciting here, however, is the focus on the CRM version and the integration with other tools such as Zapier, Hubspot or Google Docs.

Price

After the free trial, the different packages start at $6.99 per month and increase up to $39.99 per month.

Features

The relatively new tool from France also offers a Google Chrome plugin solution to automate operations on LinkedIn. What I would like to highlight here is specifically the “Trigger” feature, which creates individual automations based on triggers.

Price

Again, there is a limited free version that covers almost all the options but in a very small daily quantity. The paid plans start at 9.99€ up to 99.99€ per month.

Features

A very simply designed Chrome plugin, which automatically confirms all skills of a selected profile. The level of confirmation and the relationship to the other profile can be specified in the plugin. 

Price

The plugin can be found for free in the Google Chrome Store.

Features

Scrabin, like other solutions, offers the possibility to automate numerous processes on LinkedIn. From the contact request to the personal message. I would like to highlight the easy-to-understand dashboard and the extensive free version.

Price

You can start relaxed with the free package. With more daily actions, the packages start at $12 per month.

Features

Unfortunately, I could not test the tool yet, because it is still in closed alpha. Nevertheless, I find the approach very exciting to map an interlocking automation via Linkedin, Twitter and email. I am curious when there will be a first official version for everyone.

Price

Unfortunately not yet known, since still in development.

LinkedIn productivity

In order to make the daily work on LinkedIn more efficient, it is possible to use numerous helpers in the form of tools. We are not talking about questionable automation on LinkedIn, but simple, clever solutions. Diverse tools partly offer an interface to LinkedIn, but these are coordinated accordingly with LinkedIn via the official APIs. 

Features

A very powerful (and also expensive) solution from LinkedIn itself. The Sales Navigator offers, among other things, a more extensive search, with which you can filter your potential customers / leads even easier. In addition, an integrated CRM, updates on leads and much more.

Price

The prices for the LinkedIn Sales Navigator start at 49,58€ per month (annual billing). Like every LinkedIn Premium product, you can also test the Sales Navigator once for free for one month! 

Features

The tool of my choice when it comes to text templates in Google Chrome. Thanks to the simple folder structure and the attractive dashboard, you can quickly create appropriate text templates and call them up via a shortcut (e.g. /contactnew).

Additionally, there is the possibility to use templates in a team and to work with placeholders or page variables. However, these functions are mainly available in the paid version.

Price

I’ve been using the free version for a few months now and it’s already saved me just over 40h of typing (according to the report). The paid version starts at $2.99 per month.

Features

You would need a separate article to really document the scope of Vimium and the various uses in a reasonable way. Here is the short version: Vimium assigns a letter combination to every link in your browser. So using Google Chrome (theoretically) no longer requires mouse / trackpad input. 

 

Of course it takes a while to get used to it but after a while you will find some handy shortcuts. Just try it yourself and read through the documentation on Github.

Price

100% free, because open source!

Features

This Google Chrome plugin is your own private LinkedIn CRM. You can add reminders, tasks or even tags to contacts there and set it up conveniently via an unobtrusive sidebar.

Price

You can get the extension for free from the Google Web Store. 

Features

With my free Chrome plugin, you can like or comment on any post with your company page and increase the reach of your own company page many times over.

Price

Free of charge and will stay that way forever! 😎

Features

Another plugin I developed that can run a LinkedIn search from any page. Simply highlight a text (preferably name) and right click to start a search on LinkedIn in a new tab. 

Price

Free of charge and will stay that way forever! 😎

Features

The free plugin “LinkedIn Hashtags” offers various possibilities to improve the work with hashtags on LinkedIn. In addition to helping you create posts, after installing it you can very quickly find out the amount of followers per hashtag. All you have to do is hover over any hashtag with your mouse.

Price

The plugin can be used absolutely free of charge.

Features

The free Chrome plugin, adds a small download button to every LinkedIn video, allowing you to download any video (whether organic or ad) with one click.

Price

Its a free Chrome Plugin

Features

Yes, Zapier offers LinkedIn automations. However, the big difference is that these tasks are handled through LinkedIn’s official API, so you don’t run the risk of being blocked. 

 

Therefore, the options for automations are a bit smaller here. You can only automate publishing a post on your company page. But here it is important to mention that the content can come from any source. Zapier now has interfaces to over 2,000 apps. 

 

For example, content from an RSS feed could be automatically published to your company page via Zapier.

Price

Zapier also offers a free package with 100 tasks per month. Those who want to automate more tasks start at $19.99 per month and can spend up to $599 per month.

Features

Similar to Zapier, Integromat offers some automation, but it is approved by LinkedIn and therefore only relates to publishing posts.

 

What makes Integromat particularly interesting for me is the visually appealing way of designing workflows. Like a mind map, you can connect apps to create very complex workflows.

Price

If you stay under 1,000 operations and 100 MB data transfer, Integromat is free for you. After that, however, the prices start at an absolutely fair $9 per month.

Features

When you post links on LinkedIn, a corresponding image is automatically generated and displayed. However, if this has been changed recently, LinkedIn may still display the old / wrong image.

 

The LinkedIn Post Inspector checks the web page and loads the latest version into the LinkedIn cache and ensures that the latest image is always displayed in the page preview.

Price

A free tool directly from LinkedIn.

Features

This plugin avoids that your visits are visible on other LinkedIn profiles. So you can spy on other profiles without being detected.

Price

The simple plugin will not cost you a cent 🙂

Features

Although not a pure LinkedIn tool, but Canva belongs for me nevertheless in the toolbox when it comes to effective marketing on LinkedIn. 

 

Canva is first and foremost a design program that runs entirely in the browser. Unlike Photoshop, however, Canva focuses on the ease with which new designs can be created or graphics made specifically for social media.

You can create new social media graphics with just a few clicks and the corresponding dimensions are given directly. So you never have to remember dimensions of social media graphics again! 

 

PS: If you’re interested in SEO, check out the article “The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation”.

Price

The basic version of Canva is free. However, if you want to work in a team or have access to a large amount of royalty-free images, you should start with the Pro version for 8,99€.

Features

With Type Studio you can edit your LinkedIn videos like text documents and upload them to LinkedIn along with a subtitle file. 

Price

The basic version of Type Studio is free. Additional packages include more projects and more storage space. However, the subtitles and video editing functions are also available in the free version.

Features

Clideo’s offer is quite extensive. However, I would like to recommend a function that has often made my work easier. 

The subtitle function allows you to add subtitles for existing videos. This is ideal for product videos without voice. 

I use it to create additional space for the content of my LinkedIn posts.

Price

The version I present is free for the creation and export of SRT files.

LinkedIn Profile Extension

A well-maintained profile on LinkedIn already says a lot. However, there are some providers that can collect further data from the vastness of the internet and make it available to you. I would like to introduce you to a few of them here.

Features

Crystal analyzes any LinkedIn profile and generates a comprehensive personality profile of the person. Additionally, it gives direct recommendations for a contact and the right approach to the contact / customer.

 

Just try it out with a person you know well and be surprised.

Price

Not quite cheap! The first 5 analyses are free. If you need more analyses, the first package starts at a hefty $29 per month, but you can analyze an unlimited number of profiles.

Features

Leadjet connects your CRM with LinkedIn and makes an exchange of both platforms very easy. With one click, new contacts are added to the CRM or updated after changes. 

 

The ingenious integration directly into the LinkedIn interface allows you to use and customize important CRM data directly on LinkedIn. 

 

Other handy features include (similar to Text.Blaze) text templates to make messages on LinkedIn even more efficient.

Price

After a free 14-day trial period, the free package starts at 20€ per user. 

Features

Chartloop will automatically create an organization chart of any company. However, since the data is pulled from LinkedIn, being active there is a requirement. 

 

The process is very simple. After selecting the company (via URL) you just select the department (e.g.) Marketing and give Charloop some time. After a few hours you will receive an email with the link to your generated org chart including name, position and (if found) email and phone number.

Price

With the free version, three organization charts can be created completely free of charge. Other packages offer additional charts and new features.

Features

LeadDelta is your personal LinkedIn CRM in your browser. Currently, the tool is still in alpha, but you can already categorize your entire LinkedIn network, store notes and filter. 

 

In the future, many more functions should be added. However, the design and the performance already convince me.

Price

Currently you are able to grab a lifetime deal of $99!

Features

The Lusha platform with the additional Google Chrome extension enriches LinkedIn contacts with additional contact options. You can find out the email address and sometimes even the corresponding phone number with just one click.

 

Of course, the data must be available in the database. But surely you can save yourself the one or other Google search with it. In addition to the Google Chrome version, there are numerous integrations into other platforms such as Google Sheets or Salesforce.

Price

You get 5 requests per month for free. For $39 per month you get 50 possible requests.

Features

Even though Swordfish looks very similar to Lusha at first glance, there are a few features that distinguish the two tools from each other. Compared to other providers, Swordfish integrates with 10 different sites. Among them, of course, LinkedIn, but also XING, Bing or Facebook.

 

It is also possible to upload lists and have them enriched by Swordfish according to the missing data.

 

Of course, you must not forget that you are providing personal data to providers abroad.

Price

Similar to Lusha, you get 5 queries per month for free. However, this does not include business email addresses, where you have 25 queries per month included.

Features

Wiza.co also enriches contacts on LinkedIn with additional data (in this case e-mail). The approach is fundamentally different, however: 

 

Wiza can be conveniently launched from a Sales Navigator search and then (as if by magic) exports emails of the desired contacts to you.

Price

Although there is no free version, the export of the first 20 email addresses is free of charge. 

If you need more email addresses, you can buy them for $0.15 or upgrade to 300 for $50 per month. 

Again, not cheap, but if your sent emails effectively become new customers, it can quickly pay for itself.

Features

There are numerous tools that can find you a matching email address for a contact. But Orbitly goes one step further and finds you not only a matching contact address but also all social media profiles on the web.

Besides LinkedIn (of course) this tool finds you data on the following platforms:

 

  • AngelList
  • Gravatar
  • Twitter
  • Klout
  • Reddit
  • Name & Location
  • Medium
  • AboutMe
  • Facebook
  • Github
  • Instagram
  • Phone number
  • Email (of course)
  • Snapchat

 

Additionally, there is also a matching Zapier interface to be able to export the found data to any other apps.

Price

This tool works with credits. You need one credit per query. The prices start at 0.15$ per credit and become even cheaper with larger quantities. By the way, the first attempt is free.

Features

Do you use a CRM and are annoyed that the data from LinkedIn and XING is not up-to-date? Then you should take a look at Linkmatch.

This tool matches your CRM with LinkedIN & XING, updates profiles and shows you already existing profiles.

Currently the following CRM systems and ATS are supported:

 

  • Zoho CRM
  • Pipedrive
  • Hubspot
  • Insightly
  • Close.io
  • Zoho Recruit
  • Greenhouse
  • Cats
  • PCRecruiter

Price

You can start with a free trial for each package. After that, prices are around $9.99 per user per month. However, the prices differ slightly depending on the CRM / ATS.

Features

SalesQL also integrates with your browser and searches for personal and private emails of the corresponding contacts. What makes this provider so attractive, however, is the free package of 100 personal/business email addresses and an attractive interface on the web to manage your contacts.

Price

The free package allows you to find up to 100 private and business email addresses. 

Features

The free plugin for Google Chrome shows you a comprehensive summary of the career for each profile. At a glance, you can see the different stages in the resume. Education and work experience are highlighted in different colors.

Price

The plugin is completely free to use.

Features

Although LinkedIn’s Sales Navigator is quite an expensive tool, the search results for the right people are not always perfect. Evaboot promises to improve this and filters your Sales Navigator search results and cleans the data additionally.

Price

After the free trial, the tool costs 29€ per month.

LinkedIn Content Planning

The more advanced your content strategy is on LinkedIn, the sooner you’ll need to look for tools to help you plan your content in advance. Here are a few of my favorite tools for doing just that.

Features

Buffer is probably one of the most popular providers when it comes to automatic publishing of social media posts. Besides LinkedIn pages, you can also connect your personal profile to Buffer and publish content automatically. 

Unfortunately, it is currently not possible to tag other pages or people. 

Price

The free version of Buffer lets you add up to 3 social media accounts for which you can automatically publish posts. This doesn’t show up on the official pricing overview, but it is automatically activated after the free trial.

Features

Similar to Buffer, Hootsuite lets you schedule your LinkedIn posts and publish them automatically. However, you have the advantage that you can also tag other LinkedIn pages and thus make your posts even more interactive. Unfortunately, this function is currently reserved for only a few providers.

In addition, you can build your own so-called “streams” and monitor content from different networks in a dashboard.

Price

Hootsuite also has a free account. With it, you can connect three different profiles and schedule up to 30 posts per month. Unfortunately, the access is a bit hidden. You can create a free Hoosuite account directly via this link: www.hootsuite.com/create-free-account

Features

Microsoft’s fairly new Digital Marketing Center offers the ability to schedule and automatically publish posts to LinkedIn pages.

Price

Currently, the product from Microsoft can be used completely free of charge. You can connect up to 10 accounts from different networks. It remains to be seen whether this is only in the beta or a clever measure by Microsoft.

Features

When it comes to scheduled social media posting, Planable is definitely my favorite.

 

Again, you can publish your posts to private profiles and company pages, and tagging other pages is also possible.

 

What makes this provider special for me, however, are the extensive sharing options. So posts can only be published after the approval of certain people. 

Price

Here you can also start with a free version. You can use this for the first 50 contributions. After that, unfortunately, you have to switch to a paid package. But it is definitely enough to try it out.

Features

If you’re looking for an affordable and truly innovative tool to schedule your social media posts, check out Publer. 

Before you do, though, it’s worth mentioning: Don’t be put off by the design of the site, the tool is better than it looks!

Besides the usual features like scheduling and publishing posts, there are a few really special features that no other tool offers like this.

 

  • Automatic reply and deletion of posts
  • Canva integration
  • Signature & watermark
  • Filterable content library for new content
  • Shortcodes
  • Time-shifted publishing to other accounts

Price

You can simply start with the free package or test a paid package in advance.

Features

Metricool combines the planning of social media posts with the really comprehensive analysis of a wide range of channels and platforms. 

Currently, the following channels are offered.

In addition to the analysis of somewhat unusual platforms such as Google My Business or Twitch, Metricool offers a special advantage especially for LinkedIn users

Scheduling of videos and multiple images (compare with Buffer or so)

Price

You can try all packages for free for 14 days. After that, the smallest package starts at $25 a month.

FAQ

What are LinkedIn Tools?

LinkedIn Tools are apps, programs, or SaaS (Software as a Service) service providers that can streamline how you work and use LinkedIn and help you achieve your goals on LinkedIn more efficiently.

Why should I use LinkedIn tools?

Of its 750+ million users, there are now already over 16 million users in the DACH region. (as of July 2020). This is now comparable to official data from XING. To use LinkedIn more effectively, various tools can of course help.

What types of LinkedIn tools are there?

There are different types of LinkedIn tools, which can be used for different scenarios. 

You can find the following types in my article:

  • LinkedIn Analytics Tools
  • LinkedIn Automation Tools
  • LinkdIn Productivity Tools
  • Linkedin Profil Extension
  • LinkedIn content publishing tools

What are the best LinkedIn tools?

Over the last few years and months, a few vendors have been able to hold their own in the market. However, since there are new solutions and tools on a regular basis, it is difficult to define “the best”. In my overview, however, I give clear recommendations. 

How much do LinkedIn tools cost?

Many LinkedIn tools usually have free trial periods or even completely free versions. However, most providers use monthly packages to cover their own costs and to invest money in further development and maintenance in order to be able to react to changes on LinkedIn.

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