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In addition to the actual LinkedIn posts, there are also articles. However, these usually have a poor reach and are therefore not necessarily popular. With the new newsletter feature, LinkedIn is trying to place the article format a bit more prominently again.
A LinkedIn Newsletter is an ordinary LinkedIn article. By placing it prominently and publishing it regularly, you can greatly increase your reach.
So the benefits are:
Even though the format has been around for a few months now, LinkedIn is very selective about releasing the feature. Thus, newsletter authors have to be selected and enabled by the LinkedIn team themselves. Unfortunately, there is currently no other option than to wait and continue to produce good content.
By the way, you can find the official help article from LinkedIn here
Currently, just over 1,300 LinkedIn users have the opportunity to publish a newsletter. Here you can find the most successful international newsletters according to the number of subscribers. The data was collected on december 2020.
True, VIPs like Bill Gates attract large numbers of subscribers even without many issues. Other authors are all the more diligent for it. Here you can see the newsletters with the most issues. The first place goes to Germany!
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