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In addition to the usual LinkedIn contributions (posts), there is also the article format. However, these usually have a lower range in comparison and are therefore not necessarily popular. With the newsletter function, LinkedIn tries to place the article format a bit more prominently again.
Meanwhile, the newsletter format is accessible to all users. Here LinkedIn explains how it works: https://www.linkedin.com/help/linkedin/answer/a523070/einen-newsletter-auf-linkedin-erstellen
So a LinkedIn newsletter is an ordinary LinkedIn article. By placing it prominently and publishing it regularly, you can greatly increase your reach.
So the benefits are:
Even though the format has been around for a few months now, LinkedIn is very selective about releasing the feature. Thus, newsletter authors have to be selected and enabled by the LinkedIn team themselves. Unfortunately, there is currently no other option than to wait and continue to produce good content.
By the way, you can find the official help article from LinkedIn here
Update
Das Newsletter-Format ist nun für alle Nutzer verfügbar. Klicke dafür einfach auf „Einen Artikel schreiben“ und nun auf „Newsletter erstellen“. Schon kannst du deinen ersten eigene Newsletter auf LinkedIn erstellen.
Auch wenn es das Format nun bereits einige Monate gibt, ist LinkedIn sehr wählerisch bei der Freigabe der Funktion. So müssen Newsletter-Autoren eigenhändig vom LinkedIn Team ausgewählt und freigeschaltet werden. Aktuell gibt leider keine andere Möglichkeit als zu warten und weiterhin gute Inhalte zu produzieren.
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