LinkedIn Newsletter Analysis 2022

40.000 LinkedIn newsletters analyzed

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40,000+ LinkedIn Newsletter Analysis 1

What is a LinkedIn Newsletter?

In addition to the usual LinkedIn contributions (posts), there is also the article format. However, these usually have a lower range in comparison and are therefore not necessarily popular. With the newsletter function, LinkedIn tries to place the article format a bit more prominently again.

Meanwhile, the newsletter format is accessible to all users. Here LinkedIn explains how it works: https://www.linkedin.com/help/linkedin/answer/a523070/einen-newsletter-auf-linkedin-erstellen

What are the benefits of a LinkedIn newsletter?

So a LinkedIn newsletter is an ordinary LinkedIn article. By placing it prominently and publishing it regularly, you can greatly increase your reach.

So the benefits are:

How many LinkedIn newsletters are there?

Currently there are just over 40,000 different newsletters on LinkedIn. However, some of these are merely a test of LinkedIn employees. Considering that there are currently more than 850 million members, only 0.00471% of all LinkedIn users have their own newsletter.

How can I publish a LinkedIn newsletter?

The newsletter format is now available for all users. Just click on “Write an article” and then on “Create newsletter”. Now you can create your first own newsletter on LinkedIn. You can change other settings like description and/or frequency at any time.

40,000+ LinkedIn Newsletter Analysis 2

Die Top 10 LinkedIn Newsletter (private profiles)

Here you can find the most successful international newsletters by number of subscribers. The data was collected in August 2022

The Top 10 LinkedIn Newsletters (Company Profiles)

Here you can find the most successful international newsletters by number of subscribers. The data was collected in August 2022

Dashboard: 40.000 LinkedIn Newsletter

This dashboard and the insights you can generate out of here will help you work, promote and apply on LinkedIn. Here are a few ideas:

Dashboard Preview

Want to see how the dashboard looks and works? Check out a limited version here. The full version contains more than 40,000 newsletters and is equipped with additional dynamic filters.

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