In addition to the usual LinkedIn contributions (posts), there is also the article format. However, these usually have a lower range in comparison and are therefore not necessarily popular. With the newsletter function, LinkedIn tries to place the article format a bit more prominently again.
Meanwhile, the newsletter format is accessible to all users. Here LinkedIn explains how it works: https://www.linkedin.com/help/linkedin/answer/a523070/einen-newsletter-auf-linkedin-erstellen
So a LinkedIn newsletter is an ordinary LinkedIn article. By placing it prominently and publishing it regularly, you can greatly increase your reach.
So the benefits are:
Currently there are just over 40,000 different newsletters on LinkedIn. However, some of these are merely a test of LinkedIn employees. Considering that there are currently more than 850 million members, only 0.00471% of all LinkedIn users have their own newsletter.
The newsletter format is now available for all users. Just click on „Write an article“ and then on „Create newsletter“. Now you can create your first own newsletter on LinkedIn. You can change other settings like description and/or frequency at any time.
Here you can find the most successful international newsletters by number of subscribers. The data was collected in August 2022
Here you can find the most successful international newsletters by number of subscribers. The data was collected in August 2022
This dashboard and the insights you can generate out of here will help you work, promote and apply on LinkedIn. Here are a few ideas:
Want to see how the dashboard looks and works? Check out a limited version here. The full version contains more than 40,000 newsletters and is equipped with additional dynamic filters.
Connect with me
Erfahre als erster von News und Tools aus der Welt der künstlichen Intelligenz
